Brand identity
Positioning, naming and visual identity for brands that would rather be remembered than blend in. We start with where you can win, then build a system your team can use every day without us.
A brand identity is more than a logo. It is the promise you make, the way you sound and the system that keeps every poster, menu, kit launch and Instagram post looking like it came from the same place.
We begin with research: your audience, your competitors and the gap you can own. Only then do we design. The result is a brand book and a set of working files, not a mood board that falls apart on its first campaign.
What’s included
Brand strategy and positioning
Audience research, competitor benchmarking and a clear statement of what you stand for.
Naming and verbal identity
Names, taglines and a tone of voice guide with real examples.
Logo and visual system
Logo suite, colour, type, grid, imagery and motion principles.
Brand book
One document that shows anyone, in house or agency, how to use the brand well.
Launch assets
Social templates, signage, stationery and the first campaign to put the brand to work.
Results
- 8+ competitors benchmarked to find the pricing gaps behind a go to market position
- 3+ food and beverage brands repositioned with customer behaviour data
- 1 studio identity built from inception: logo, brand book and visual system
Where we’ve done it
We built a full brand identity from inception for HatchLab Innovations, including the logo, brand book and visual system, and created the identities for our own products, Jittery Labs and LitmusLayer.
- Jittery Labs: Jittery Labs. A creative studio platform we built end to end. It brought in more than 20 enterprise clients, including Hyatt and JW Marriott.
- LitmusLayer: LitmusLayer. Our own platform that checks what AI models say about a brand, flags what is wrong and fixes it at the source.
- BeachSupplies.co.uk: Sun. Sea. Sorted.. Brand and digital work for BeachSupplies.co.uk, a family run travel essentials shop from Adelrose Ltd.
How we work
Discover
Workshops, audience interviews and a competitor audit.
Define
Positioning, personality and the one line the brand lives by.
Design
Identity routes, refined into one system and tested on real touchpoints.
Deliver
Brand book, master files and a launch plan.
Questions
How long does a brand identity project take?
Most identity projects take six to ten weeks from the first workshop to the final brand book. A focused refresh of an existing brand can take three to four weeks.
What is the difference between a logo and a brand identity?
A logo is one mark. A brand identity is the whole system around it: positioning, tone of voice, colour, typography, imagery and the rules that keep them consistent across every touchpoint.
Do you work with brands outside the UK?
Yes. We are based in the UK and work remotely with brands worldwide, with in person workshops where they help.
What do we receive at the end?
A brand book, logo files in every format you need, colour and type specifications, editable templates for social and print, and a launch plan.