Paid social
Meta and Google campaigns planned against cost per acquisition, not vanity reach. We build the audiences, make the creative and keep testing until the numbers move.
Paid social works when three things line up: the right audience, creative that stops the scroll and a landing page that makes the next step obvious. Most underperforming accounts miss at least one.
We plan every campaign against a target cost per acquisition, segment audiences from your own data, and A/B test copy and creative weekly. Reporting shows what moved and what we are changing next.
What’s included
Account audit and setup
Pixel, conversions API, GA4 events and a clean campaign structure.
Audience strategy
Segments built from first party data, lookalikes and interest testing.
Creative production
Static, video and carousel ads made for each placement.
Testing programme
Structured A/B tests on copy, creative and offers.
Reporting
Weekly numbers and a monthly review against cost per acquisition.
Results
- 50,000+ targeted users reached on Google and Meta for Manchester City Football School
- 150,000+ Meta reach for a launch sports club at 5% engagement within five months
- 18% lift in engagement to signup conversion from A/B tested campaign copy
- 14% lift in Arsenal fan activation through engagement segmentation and targeting
Where we’ve done it
For the Techno India Manchester City Football School we ran Google and Meta campaigns reaching more than 50,000 targeted users against cost per acquisition targets, as part of an activation that drew over 4,000 registrations.
- Manchester City Football School: Paint the City Blue. A city wide activation for the Techno India Manchester City Football School in Kolkata that turned local football fans into more than 4,000 registrations.
- Arsenal: Fan activation. Audience work for Arsenal fan activations run through Greynomad, using engagement data to find the fans most likely to sign up.
How we work
Audit
We review your account, tracking and past results.
Plan
Targets, audiences, budget split and a testing roadmap.
Launch
Creative and campaigns go live with tracking verified.
Optimise
Weekly tests and budget shifts toward what converts.
Questions
What budget do I need for paid social?
We recommend at least £1,500 to £3,000 a month in media spend to gather enough data to test properly. Smaller budgets can work for local campaigns with a tight audience.
Do you run both Meta and Google Ads?
Yes. We plan Meta (Facebook and Instagram) and Google Ads together so search captures the demand that social creates.
How do you measure success?
Against cost per acquisition: a registration, booking, sale or lead. Reach and engagement are tracked, but they are not the goal.
Do you make the ad creative?
Yes. Strategy, design and copy sit in the same team, so creative is built for each placement and can be changed quickly when a test calls for it.