CRM and email
Lifecycle journeys that welcome new fans and guests, remind them at the right moment and bring them back. Built in Salesforce Marketing Cloud or HubSpot on clean, useful segments.
Your own list is the cheapest channel you have. The people on it already said yes once. CRM and email turn that first yes into a booking, a season ticket or a repeat order.
We map the customer journey, clean and segment your data, then build automated flows that send the right message at the right time. Every flow is tracked so you can see the revenue it drives.
What’s included
Customer journey mapping
Every stage from first signup to loyal regular, with the messages each one needs.
Data and segmentation
Clean lists, consent checks and segments based on real behaviour.
Automated flows
Welcome, abandoned booking, post visit, win back and birthday journeys.
Campaign email
Design and copy for launches, events and seasonal offers.
Lead capture
Forms, landing pages and funnels that feed the CRM automatically.
Results
- 18% lift in engagement to signup conversion through funnel analysis
- 20+ enterprise clients won through automated lead capture funnels for Jittery Labs
- 11% more inbound leads from keyword targeted content feeding the CRM
Where we’ve done it
For Jittery Labs we built automated lead capture funnels that converted site traffic into booked client meetings, helping attract more than 20 enterprise clients including Hyatt and JW Marriott.
- Jittery Labs: Jittery Labs. A creative studio platform we built end to end. It brought in more than 20 enterprise clients, including Hyatt and JW Marriott.
- Arsenal: Fan activation. Audience work for Arsenal fan activations run through Greynomad, using engagement data to find the fans most likely to sign up.
- Manchester City Football School: Paint the City Blue. A city wide activation for the Techno India Manchester City Football School in Kolkata that turned local football fans into more than 4,000 registrations.
How we work
Map
Journey mapping and a review of your data and platform.
Clean
Segments, consent and integrations set up properly.
Build
Flows designed, written, built and tested.
Grow
Monthly reporting and new flows as the data shows opportunities.
Questions
Which CRM platforms do you work with?
Mainly Salesforce Marketing Cloud, Salesforce CRM and HubSpot. We can also work with Mailchimp, Klaviyo and most platforms that support automation.
Which email flows should we build first?
Start with a welcome journey, then an abandoned booking or basket flow and a win back flow. Together they usually drive most automated revenue.
Is our data compliant with UK GDPR?
We audit consent and data handling before sending anything, and build preference centres so people choose what they hear about.