SEO and GEO
Be found on Google and quoted correctly by AI assistants. We fix the technical foundations, structure your content so machines can understand it, and write pages people actually read.
Search has split in two. People still use Google, but more and more questions are answered by ChatGPT, Gemini and AI Overviews without a click. Generative engine optimisation (GEO) and answer engine optimisation (AEO) make sure those answers name you, and get the facts right.
We combine classic SEO, technical audits, keyword research and content with structured data and clear, citable answers. Through LitmusLayer, our own platform, we also check what AI systems claim about a brand before those claims cost trust or sales.
What’s included
Technical SEO audit
Crawlability, speed, Core Web Vitals, indexing and site structure.
Keyword and topic research
What your customers search for and which questions AI is answering.
On page optimisation
Titles, descriptions, headings, internal links and schema markup.
Content strategy
Service pages, guides and FAQs written to rank and to be quoted.
GEO and AEO
Entity building, structured data and monitoring of AI answers about your brand.
Results
- 1,000+ organic impressions at zero media spend through SEO led content distribution
- 11% lift in inbound lead generation from on page SEO and keyword targeted content
- Every claim traced with a cryptographic audit trail in LitmusLayer
Where we’ve done it
We built LitmusLayer, an agentic AI verification platform that scores model outputs for accuracy and legal risk, and flags non compliant AI claims before they erode brand trust and conversions.
- LitmusLayer: LitmusLayer. Our own platform that checks what AI models say about a brand, flags what is wrong and fixes it at the source.
- Arsenal: Fan activation. Audience work for Arsenal fan activations run through Greynomad, using engagement data to find the fans most likely to sign up.
- Jittery Labs: Jittery Labs. A creative studio platform we built end to end. It brought in more than 20 enterprise clients, including Hyatt and JW Marriott.
How we work
Audit
Technical, content and AI visibility audit.
Prioritise
A roadmap ranked by impact and effort.
Fix and write
Technical fixes, new pages and schema shipped in sprints.
Monitor
Rankings, traffic and AI answers tracked monthly.
Questions
What is GEO?
Generative engine optimisation (GEO) is the practice of making your brand visible and accurately described in AI generated answers from tools like ChatGPT, Gemini, Perplexity and Google AI Overviews.
What is the difference between SEO, GEO and AEO?
SEO helps you rank in search results. AEO (answer engine optimisation) helps your content become the direct answer to a question. GEO helps AI models mention and describe your brand correctly. They share the same foundation: clear, structured, trustworthy content.
How long does SEO take to work?
Technical fixes can show results within weeks. New content usually takes three to six months to rank, depending on competition and your site’s authority.
Can you check what ChatGPT says about my brand?
Yes. We audit how major AI assistants describe your brand, flag inaccurate or risky claims with LitmusLayer, and fix the sources they rely on.